Cookies are small data files sent to your Internet browser that allow us and our third party service providers to recognize you when you visit the Site. If you set your browser to disable cookies, you may not be able to access certain parts of the Site or certain parts of the Site may not work properly.
We use cookies for your convenience in order to allow us to recognize you when you return to the Site, to gather information about your use of the Site, to enable the functionality of certain services available through the Site, to maintain, monitor, protect, and improve the Site, and to integrate third party services into the Site.
Any website traffic data we collect may be shared with our affiliates in the Intact Financial Corporation group of companies consistent with the purposes set out in our Privacy Promise.
We use cookies to integrate the following third party services into this Site:
Interest Based Advertising
We use cookies, web beacons, pixel tags, and other technologies on our Site and other sites provided by the Intact Financial Corporation group of companies. These technologies let us deliver suitable advertisements about our products and services to you on various internet websites.
For example, cookies may be placed on your device when you visit our Site. These cookies can inform our advertising agencies and advertising networks that you have visited our Site. As you visit the websites of other companies in the advertising network, these cookies help our advertising agencies use Interest-Based Advertising techniques to predict which advertisements are likely to interest you based on your browsing patterns.
You can learn more about our privacy practices by vising our Privacy Promise. You can also learn more about Interest Based Advertising and opt-out of Interest-Based Advertising on our sites by visiting the Ad Choices Canada consumer opt-out page.
AdWords & DoubleClick – Remarketing
AdWords and DoubleClick are marketing services provided by Google Inc. AdWords and DoubleClick use a third party cookie to identify users who have previously visited the Site on third party websites who are part of the Google Display Network and other Internet ad spaces.
We use website traffic data collected through Adobe Marketing Cloud and/or Google Analytics with AdWords and/or DoubleClick services to display ads to users who have previously visited the Site (and users similar to them) on third party websites based on their profiles, interests and activities.
Adobe Marketing Cloud
Adobe Marketing Cloud is a website analytics service provided by Adobe Systems Incorporated. Adobe Marketing Cloud uses a third party cookie to report, on an anonymous basis, website traffic data such as what device and browser users used to access the Site, where they are accessing the website from, how often they visit the Site, what webpages they visit and in what order they visit them, and what other websites or webpages linked them to the Site.
We use the website traffic data to help us understand who visits the Site and how visitors use the Site, to make decisions about how to improve the Site, to assess the effectiveness of our ad campaigns, and to personalize the experience of visitors of the Site based on their profile, interests and activities.
You may opt-out of the Adobe Marketing Cloud by visiting the Adobe Privacy Settings preferences page.
Google Analytics
Google Analytics is a website analytics service provided by Google Inc. Google Analytics uses a first party cookie to report, on an anonymous basis, website traffic data such as what device and browser users used to access the Site, where they are accessing the website from, how often they visit the Site, what webpages they visit and in what order they visit them, and what other websites or webpages linked them to the Site.
Our use of Google Analytics on the Site includes Demographics and Interest Reporting and Display Network Impression Reporting (“Advertising Features”). As a result of our participation in these Advertising Features, Google Analytics also uses a third party cookie to report certain website traffic data to Google.
We use the website traffic data to help us understand who visits the Site and how visitors use the Site, to make decisions about how to improve the Site, to assess the effectiveness of our ad campaigns, and to personalize the experience of visitors of the Site based on their profile, interests and activities.
You may opt-out of Google Analytics by installing the Google Analytics browser opt-out add-on.
You may opt out from AdWords and DoubleClick by visiting the Google opt-out page, or the Network Advertising Initiative opt-out page.
Hotjar
Hotjar is a website optimization service provided by Hotjar Ltd. Hotjar uses web beacon technology as well as first and second party cookies to determine which areas of our website are used most frequently by visitors.
We use information from Hotjar to design and redesign our websites to make sure the most relevant content is always easily available to visitors.
You may opt out from Hotjar’s services by visiting the Hotjar opt-out page.
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